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Modeling visual servicescape aesthetics and consumer response relationships

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dc.contributor.author Kumar, Deepak S.
dc.date.accessioned 2015-04-27T11:40:36Z
dc.date.available 2015-04-27T11:40:36Z
dc.date.issued 2014-03
dc.identifier.uri http://hdl.handle.net/2259/535
dc.description Research Advisory Committee :: Prof. Keyoor Purani [Chairperson], Prof. Sanal Kumar Velayudhan[Member] and Prof. Unnikrishnan Nair[Member]:CONTACT LIBRARY FOR REFERENCE en_US
dc.description.abstract In today’s media-saturated world, marketers have increasingly started relying on delivering superior human experience to differentiate their offerings and influence consumers. Physical surrounding or atmosphere is one such element of engaging consumers. It is known that consumers may enjoy spending more time and money in environments in which they feel more pleasure and high arousal. Further, research has also indicated that small changes in aesthetics of physical surroundings may influence consumers’ mood and emotional responses... en_US
dc.language.iso en en_US
dc.publisher Indian Institute of Management Kozhikode en_US
dc.subject servicescape en_US
dc.subject consumer response en_US
dc.title Modeling visual servicescape aesthetics and consumer response relationships en_US
dc.type Thesis en_US


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  • Theses [5]
    Theses submitted in the area of Marketing Management

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