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Showing 10 out of a total of 84 results for collection: Conference Proceedings.
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E-Satisfaction – A Comprehensive Framework
Anand, Akshay
(
Indian Institute of Management Kozhikode
,
2007-04-10
)
Do successful companies value Social Responsibility and Ethics in Marketing in India?
Chatterjee, Sudeep
(
Indian Institute of Management Kozhikode
,
2007-04-10
)
Materialism among Adolescent: Understanding Conceptual Framework and Imperatives for Marketers and Society for New Horizons
Pandya, Bhavin Ushakant
;
Jayswal, Mitesh M
(
Indian Institute of Management Kozhikode
,
2007-04-10
)
Modern Blood Banking in India: A Study of Prathama Blood Centre
Singh, Abhinava S.
;
Das, Siddharth G.
(
Indian Institute of Management Kozhikode
,
2007-04-10
)
Countering Counterfeits
Sridhar, G.
(
Indian Institute of Management Kozhikode
,
2007-04-10
)
1-Table of Contents
IIMK
(
Indian Institute of Management Kozhikode
,
2007-04-10
)
Avenues Amid Advertising Regulations for socially Unacceptable products with special focus on alcohol
Sailaja, P. Uma
(
Indian Institute of Management Kozhikode
,
2007-04-10
)
Money Attitudes, Materialism, and Achievement Vanity: An Investigation of Young Chinese Consumers’ Perceptions
Durvasula, Srinivas
;
Lysonski, Steven
(
Indian Institute of Management Kozhikode
,
2007-04-10
)
OTC Drug Marketing – Global Trends and Indian Experiences
Paninchukunnath, Ajith
(
Indian Institute of Management Kozhikode
,
2007-04-10
)
The Dark Side of Relationship Marketing
Ramkumar, D.
;
Saravanan, S.
(
Indian Institute of Management Kozhikode
,
2007-04-10
)
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Author
Kaur, Ravneet (2)
Manalel, James (2)
Zacharias, Siby (2)
A G, Doreswamy (1)
Abdul Waheed, K (1)
Ahmed, Basir (1)
Anand, Akshay (1)
Anand, Sandip (1)
Anbazhagan, B (1)
Anbumani, K (1)
... View More
Subject
Advertising (6)
Cause Related Marketing (5)
Marketing (5)
Corporate Social Responsibility (3)
Economic Growth (3)
Kerala (3)
Social Marketing (3)
American Express (2)
Banking (2)
Children Marketing (2)
... View More
Date Issued
2007 (84)
Has File(s)
Yes (84)