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Brand Communication! Product Communication! This is much heard and has become the order of the day. Advertising and Promotion have become an integral part of our social and economic systems. More so, the ability to communicate ...

Teenagers - kids from the age of 13 to 19 - currently spend $150 billion per year globally. Teens also influence an additional $150 billion per year globally with “pester power.” And they indirectly influence another $300 ...

In this paper attempt has been made to study concept of Cause Related Marketing & Its impact on Corporate Brand Image & Sales through questionnaire cum interview schedules & from secondary data sources like website, Journals ...

Since the 1920s, Fads have been in vogue and the trend just seems to accelerate as time goes on…thus the only way to tackle the increasing popularity of these short lived products is to build strong brand equity. Products ...

A major area of concern in marketer-consumer relation is the growing influence and utilization of the credit market, an outcome of compulsive buying, which has negatively affected the consumers, leading them to unmanageable ...