• A Vedic Critique of Marketing 

  Yadav, Subhash (Indian Institute of Management Kozhikode, 2007-04-10)
• Target Marketing to Children – The Ethical Aspect 

  Bhattacharyya, Ritu; Kohli, Sangita (Indian Institute of Management Kozhikode, 2007-04-10)
• A study on the Impact of Cause Related Marketing on the Consumer’s Buying Behavior 

  Saha, Swaralipi (Indian Institute of Management Kozhikode, 2007-04-10)
• A Study on Purchase Pattern of Cosmetics among Consumers in Kerala 

  Nair, Vinith Kumar; R, Prakash Pillai (Indian Institute of Management Kozhikode, 2007-04-10)
• A Study on Consumer insecurities and fears in select product categories using Verbal Protocol Analysis 

  Sarma, D.K.R.; Ramesh, A. (Indian Institute of Management Kozhikode, 2007-04-10)

  Understanding of consumer negative perceptions, fears, inhibitions, and anxieties is one of the critical aspects of consumer buying behavior. Increasing consumer expectations, discerning customers, competition, nature of ...
• A Study Of Multi-Level Marketing (MLM), As A Potential Tool For Socio- Economic Development 

  Sreekumar, P. (Indian Institute of Management Kozhikode, 2007-04-10)

  Multi Level Marketing (MLM) is embracing more and more arenas today. Insurance business is just one among them. Selling Insurance policies, traditionally, is considered as a de-motivating and dragging job. Well, not until ...
• Socio-Economic and Ethical Implications of Advertising – A Perceptual Study 

  Singh, Raghbir; Vij, Sandeep (Indian Institute of Management Kozhikode, 2007-04-10)

  Depending upon the public opinion about the social, economic and ethical aspects of advertising,the marketers and the public policy makers should take different stances on how advertising should be treated. The study has ...
• Social Responsibility and Ethics in Marketing 

  Labbai, M Mohamed (Indian Institute of Management Kozhikode, 2007-04-10)

  This Paper explains the concept of Corporate Social Responsibility (CSR) and Ethics in Marketing and Identifies and Analyses the points such as 1) To what extent the academicians in the B-Schools are imparting to their ...
• Social Marketing : A Communication Tool For Development 

  Mahesh, Puja (Indian Institute of Management Kozhikode, 2007-04-10)
• Social Implications Of Invasive Marketing: A Crosscultural Empirical Investigation In The Indian And American Contexts 

  Thakur, Mahima Singh; Khatri, Puja; Leekha, Neeti (Indian Institute of Management Kozhikode, 2007-04-10)

  This scientific investigation adopts a cross cultural perspective in studying the perception of parents regarding the contribution of children in bringing in awareness, creating interest, desire and influenceing final ...
• Social Changes and the Growth of Indian Rural Market : An Invitation To FMCG Sector 

  Mano Raj, S John; Selvaraj, P (Indian Institute of Management Kozhikode, 2007-04-10)

  The Fast Moving Consumer Goods (FMCG) sector is a corner stone of the Indian economy. This sector touches every aspect of human life. The FMCG producers now realize that there is a lot of opportunity for them to enter into ...
• Servperf Analysis In Retail Banking 

  Vanniarajan, T; Anbazhagan, B (Indian Institute of Management Kozhikode, 2007-04-10)

  Financial services are inherently intangible and high on experience and credence qualities. In order to promote them effectively, a service provider must first identify the dimensions used by consumer to evaluate the service ...
• Sales Promotions – Good or Bad? 

  Manalel, James; M. C., Jose; Zacharias, Siby (Indian Institute of Management Kozhikode, 2007-04-10)
• Rural Brand Preference Determinants in India 

  Anand, Sandip; Krishna, Rajneesh (Indian Institute of Management Kozhikode, 2008-04-05)

  This study was done in two Indian states with the objective of exploring the dynamics of branding in rural India. The study was done through sample survey using structured questionnaire. the sample size for the study was 354.
• New Energy Technologies and Integrative Capability: A Case Study of India 

  Ahmed, Basir (Indian Institute of Management Kozhikode, 2007-04-10)

  The growing Indian population and increased energy demand has is leading to growing environmental pressure. Hence, there is a need to invent and secure energy technology options that can increase energy efficiency by ...
• Network Marketing: Exploitation of relationships – Myth or Reality? 

  Mathews, Geevarghese K.; Manalel, James; Zacharias, Siby (Indian Institute of Management Kozhikode, 2007-04-10)

  The Network Marketing, first popularized by Amway, in 1950s in USA is gaining momentum in India. The total turnover of network marketing companies in India was estimated at Rs 301,044 crores in 2005 with an annual growth ...
• Money Attitudes, Materialism, and Achievement Vanity: An Investigation of Young Chinese Consumers’ Perceptions 

  Durvasula, Srinivas; Lysonski, Steven (Indian Institute of Management Kozhikode, 2007-04-10)

  Extant research linked money attitudes with a variety of factors including political ideology, environmental attitudes, work performance, and compulsive buying. Our research extends existing body of knowledge by examining ...
• Modern Blood Banking in India: A Study of Prathama Blood Centre 

  Singh, Abhinava S.; Das, Siddharth G. (Indian Institute of Management Kozhikode, 2007-04-10)

  In this light, this paper is an attempt to highlight the current state of blood banking in the country with a focus on the operations of Prathama Blood Centre, India’s biggest & most modern blood bank. The objective of the ...
• Materialism among Adolescent: Understanding Conceptual Framework and Imperatives for Marketers and Society for New Horizons 

  Pandya, Bhavin Ushakant; Jayswal, Mitesh M (Indian Institute of Management Kozhikode, 2007-04-10)

  Introduction of new product markets, plethora of product variants in terms of brands and subbrands,changing GATT/WTO regime, mass customization and privatization has caused breaknecking competition for the marketers of the ...
• Marketing – A Major Menace to Society 

  John, S. Franklin; Jeba, J. Kandaleena (Indian Institute of Management Kozhikode, 2007-04-10)

  Today we live in a World in which market triumphalism is seemingly the only game in society. Recent Years have seen a boom in the Marketing Industry. Since the 1980`s an increasing number of advertising, marketing and ...

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