Browsing Conference Proceedings by Issue Date

Now showing items 1-20 of 95

Consumerism and Mindless Consumption Sustaining the New Age Urban Indian’s Identity

Kaul, Subhashini; Abhishek (Indian Institute of Management Kozhikode, 2005-04-10)

Consumerism as a phenomenon has most commonly been examined in terms of its collective effects, positive or negative, on an economy and its constituents. Few perspectives have incorporated the negative effects of consumerism ...
The Dark Side of Organizational Identity

Jeyavelu, S. (Indian Institute of Management Kozhikode, 2007-03-10)

There is a darker side to every individual, social group, organization and society. This paper explores the dark side of organizational identity, a construct that has been gaining importance in both research and practice. ...
Innovation as a Tool of Building Competitive Advantage at the Bottom of the Pyramid

Tripathi, Shiv Shankar; De, Sadhan K. (Indian Institute of Management Kozhikode, 2007-04-10)
Challenges in Creating Brand Equity for Products with Short PLC (Product Life Cycle)

Saxena, Prashant; Rammohan, Priya (Indian Institute of Management Kozhikode, 2007-04-10)

Since the 1920s, Fads have been in vogue and the trend just seems to accelerate as time goes on…thus the only way to tackle the increasing popularity of these short lived products is to build strong brand equity. Products ...
The Little Emperors of a Ubiquitous Kingdom Marketing and its Impact on Vulnerable Groups – Tweens

Neena Prasad (Indian Institute of Management Kozhikode, 2007-04-10)

India is a booming Economy. Indian Economic ,Political & Socio-Cultural Topography is evolving at very fast rate .It is huge market where people have a great choice. Life in India’s metros , cities ,towns-big & small & ...
The Making of Brand India

Gupta, Manish; Singh, P B (Indian Institute of Management Kozhikode, 2007-04-10)

Many countries in the world can be identified as brand like: Germany for Automobiles, Japan for Technologies, and South Africa for Racialism & Pakistan for Terrorism & so on. Now what to associate India with, is it a ...
Intend to Quit Behavior of Smokers

Abdul Waheed, K; Gondal, Rakul (Indian Institute of Management Kozhikode, 2007-04-10)
Marketing Warfare for an AIDS Free Society

Koshy, Moli P.; Joseph, Mary (Indian Institute of Management Kozhikode, 2007-04-10)
The End of Innocence: Marketing war on 6 to 6

Vasudevan, Smitha (Indian Institute of Management Kozhikode, 2007-04-10)
Consumers’ Purchasing Pattern in Liberalized Market –A Study on the Household Durable Products

Ashok, D. (Indian Institute of Management Kozhikode, 2007-04-10)

The world of today is changing fast. India is no exception. Especially after the opening up of the economy, the pace of change that India and its people are experiencing in their socio-cultural milieu is mind boggling. ...
Marketing – A Major Menace to Society

John, S. Franklin; Jeba, J. Kandaleena (Indian Institute of Management Kozhikode, 2007-04-10)

Today we live in a World in which market triumphalism is seemingly the only game in society. Recent Years have seen a boom in the Marketing Industry. Since the 1980`s an increasing number of advertising, marketing and ...
Cause Related Marketing and its Impact on Corporate Brand Image and Sales

Garg, Bhavet (Indian Institute of Management Kozhikode, 2007-04-10)

In this paper attempt has been made to study concept of Cause Related Marketing & Its impact on Corporate Brand Image & Sales through questionnaire cum interview schedules & from secondary data sources like website, Journals ...
E-Satisfaction – A Comprehensive Framework

Anand, Akshay (Indian Institute of Management Kozhikode, 2007-04-10)

As more and more e-retailers promise their customers that online experiences will be satisfying ones, understanding what creates a satisfying customer experience becomes crucial.Even though this understanding appears ...
Do successful companies value Social Responsibility and Ethics in Marketing in India?

Chatterjee, Sudeep (Indian Institute of Management Kozhikode, 2007-04-10)
Materialism among Adolescent: Understanding Conceptual Framework and Imperatives for Marketers and Society for New Horizons

Pandya, Bhavin Ushakant; Jayswal, Mitesh M (Indian Institute of Management Kozhikode, 2007-04-10)

Introduction of new product markets, plethora of product variants in terms of brands and subbrands,changing GATT/WTO regime, mass customization and privatization has caused breaknecking competition for the marketers of the ...
Modern Blood Banking in India: A Study of Prathama Blood Centre

Singh, Abhinava S.; Das, Siddharth G. (Indian Institute of Management Kozhikode, 2007-04-10)

In this light, this paper is an attempt to highlight the current state of blood banking in the country with a focus on the operations of Prathama Blood Centre, India’s biggest & most modern blood bank. The objective of the ...
Countering Counterfeits

Sridhar, G. (Indian Institute of Management Kozhikode, 2007-04-10)

In this paper an attempt is made to discuss how counterfeits inflict loss to government, corporate, consumers and society at large. Paper emphasizes that the onus to counter counterfeits is in the hands of corporate and ...
1-Table of Contents

IIMK (Indian Institute of Management Kozhikode, 2007-04-10)
Avenues Amid Advertising Regulations for socially Unacceptable products with special focus on alcohol

Sailaja, P. Uma (Indian Institute of Management Kozhikode, 2007-04-10)

Brand Communication! Product Communication! This is much heard and has become the order of the day. Advertising and Promotion have become an integral part of our social and economic systems. More so, the ability to communicate ...
Money Attitudes, Materialism, and Achievement Vanity: An Investigation of Young Chinese Consumers’ Perceptions

Durvasula, Srinivas; Lysonski, Steven (Indian Institute of Management Kozhikode, 2007-04-10)

Extant research linked money attitudes with a variety of factors including political ideology, environmental attitudes, work performance, and compulsive buying. Our research extends existing body of knowledge by examining ...

Now showing items 1-20 of 95

Search DSpace

Advanced Search

Browse

All of DSpace
This Collection
- By Issue Date
- Authors
- Titles
- Subjects

Browsing Conference Proceedings by Issue Date

Browsing Conference Proceedings by Issue Date

Search DSpace

Browse

All of DSpace

This Collection

My Account