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Showing 10 out of a total of 95 results for collection: Conference Proceedings.
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The End of Innocence: Marketing war on 6 to 6
Vasudevan, Smitha
(
Indian Institute of Management Kozhikode
,
2007-04-10
)
Consumers’ Purchasing Pattern in Liberalized Market –A Study on the Household Durable Products
Ashok, D.
(
Indian Institute of Management Kozhikode
,
2007-04-10
)
Marketing – A Major Menace to Society
John, S. Franklin
;
Jeba, J. Kandaleena
(
Indian Institute of Management Kozhikode
,
2007-04-10
)
Cause Related Marketing and its Impact on Corporate Brand Image and Sales
Garg, Bhavet
(
Indian Institute of Management Kozhikode
,
2007-04-10
)
E-Satisfaction – A Comprehensive Framework
Anand, Akshay
(
Indian Institute of Management Kozhikode
,
2007-04-10
)
Do successful companies value Social Responsibility and Ethics in Marketing in India?
Chatterjee, Sudeep
(
Indian Institute of Management Kozhikode
,
2007-04-10
)
Materialism among Adolescent: Understanding Conceptual Framework and Imperatives for Marketers and Society for New Horizons
Pandya, Bhavin Ushakant
;
Jayswal, Mitesh M
(
Indian Institute of Management Kozhikode
,
2007-04-10
)
Modern Blood Banking in India: A Study of Prathama Blood Centre
Singh, Abhinava S.
;
Das, Siddharth G.
(
Indian Institute of Management Kozhikode
,
2007-04-10
)
Countering Counterfeits
Sridhar, G.
(
Indian Institute of Management Kozhikode
,
2007-04-10
)
1-Table of Contents
IIMK
(
Indian Institute of Management Kozhikode
,
2007-04-10
)
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Author
Anand, Sandip (2)
IIMK (2)
Kaur, Ravneet (2)
Manalel, James (2)
Zacharias, Siby (2)
A G, Doreswamy (1)
Abdul Waheed, K (1)
Abhishek (1)
Ahmed, Basir (1)
Anand, Akshay (1)
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Subject
Advertising (6)
Rural Marketing (6)
Cause Related Marketing (5)
Marketing (5)
Corporate Social Responsibility (3)
Economic Growth (3)
Kerala (3)
Social Marketing (3)
American Express (2)
Banking (2)
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Date Issued
2007 (84)
2008 (10)
2005 (1)
Has File(s)
Yes (95)