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Avenues Amid Advertising Regulations for socially Unacceptable products with special focus on alcohol
Sailaja, P. Uma
(
Indian Institute of Management Kozhikode
,
2007-04-10
)
Money Attitudes, Materialism, and Achievement Vanity: An Investigation of Young Chinese Consumers’ Perceptions
Durvasula, Srinivas
;
Lysonski, Steven
(
Indian Institute of Management Kozhikode
,
2007-04-10
)
OTC Drug Marketing – Global Trends and Indian Experiences
Paninchukunnath, Ajith
(
Indian Institute of Management Kozhikode
,
2007-04-10
)
Processing of Product Communication: A Study of the Rural Audience
Parthasarathy, Venkatesh
;
Sinha, Piyush Kumar
(
Indian Institute of Management Kozhikode
,
2008-04-05
)
Definitional Issues of Rural and Rural Market Environment
Bhave, Subhash W.
;
Markale, Amod
(
Indian Institute of Management Kozhikode
,
2008-04-05
)
Reinforcing Rural Retail Mix in festival seasons by Urban retailers
Ganakumar P., Baba
(
Indian Institute of Management Kozhikode
,
2008-04-05
)
Rural Brand Preference Determinants in India
Anand, Sandip
;
Krishna, Rajneesh
(
Indian Institute of Management Kozhikode
,
2008-04-05
)
E-Learning a Potential Learning Solution for Rural India - A Critical Analysis
Mukherjee, Debarshi
(
Indian Institute of Management Kozhikode
,
2008-04-05
)
Consumerism and Mindless Consumption Sustaining the New Age Urban Indian’s Identity
Kaul, Subhashini
;
Abhishek
(
Indian Institute of Management Kozhikode
,
2005-04-10
)
The Dark Side of Relationship Marketing
Ramkumar, D.
;
Saravanan, S.
(
Indian Institute of Management Kozhikode
,
2007-04-10
)
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Author
Anand, Sandip (2)
IIMK (2)
Kaur, Ravneet (2)
Manalel, James (2)
Zacharias, Siby (2)
A G, Doreswamy (1)
Abdul Waheed, K (1)
Abhishek (1)
Ahmed, Basir (1)
Anand, Akshay (1)
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Subject
Advertising (6)
Rural Marketing (6)
Cause Related Marketing (5)
Marketing (5)
Corporate Social Responsibility (3)
Economic Growth (3)
Kerala (3)
Social Marketing (3)
American Express (2)
Banking (2)
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Date Issued
2007 (84)
2008 (10)
2005 (1)
Has File(s)
Yes (95)