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Showing 10 out of a total of 84 results for collection: Conference Proceedings.
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Compulsive buying behaviour in Indian Consumers and its impact on credit default- An emerging paradigm
N, Joji Alex
;
Raveendran, P.T.
(
Indian Institute of Management Kozhikode
,
2007-04-10
)
Corporate Societal Marketing and the Process of Building Corporate Brand Equity: The Case of Malayala Manorama
Saji, K.B.
;
Mukundadas, V.
(
Indian Institute of Management Kozhikode
,
2007-04-10
)
Cause Related Marketing A Conceptual Paradigm
Rajeswari, S.P
(
Indian Institute of Management Kozhikode
,
2007-04-10
)
A Conceptual Review Of Advertising Regulation And Standards: Case Studies In The Indian Scenario
Das, Panchali
(
Indian Institute of Management Kozhikode
,
2007-04-10
)
Cognitive Justice for Consumers: Mediation through Efficiency of Information Exchanges
Anand, Sandip
;
Patra, B.P.
;
Kumar, Ibha
(
Indian Institute of Management Kozhikode
,
2007-04-10
)
Building Castles in Thin Air: Uncreditworthiness of Credit Cards
Mukerjee, Hory Sankar
;
Balaji, Vedha
(
Indian Institute of Management Kozhikode
,
2007-04-10
)
Are Consumer Perceptions of Brand affected by Materialism?
Sahdev, Amit
;
Gautama, Priyanka
(
Indian Institute of Management Kozhikode
,
2007-04-10
)
Drug Abuse: Trends and Issues
Kaur, Ravneet
;
Gulati, Jatinder K.
(
Indian Institute of Management Kozhikode
,
2007-04-10
)
Exploration of parameters for brand promotion for next generation Cephalosporins and its brand Cefadur CA for Cipla Protec (A Division of Cipla Pharmaceuticals Ltd)
Lele, Adwait
;
Panse, Jayant
(
Indian Institute of Management Kozhikode
,
2007-04-10
)
Do We Know Enough to Market to the Older Consumer? The Case of Marketing Correctness
Antony, Suresh Paul
;
Purwar, P.C.
(
Indian Institute of Management Kozhikode
,
2007-04-10
)
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Author
Kaur, Ravneet (2)
Manalel, James (2)
Zacharias, Siby (2)
A G, Doreswamy (1)
Abdul Waheed, K (1)
Ahmed, Basir (1)
Anand, Akshay (1)
Anand, Sandip (1)
Anbazhagan, B (1)
Anbumani, K (1)
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Subject
Advertising (6)
Cause Related Marketing (5)
Marketing (5)
Corporate Social Responsibility (3)
Economic Growth (3)
Kerala (3)
Social Marketing (3)
American Express (2)
Banking (2)
Children Marketing (2)
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Date Issued
2007 (84)
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Yes (84)