The village of Dasna and Chapraula adjoining National Capital Region were selected for the study. The selection of villages is providential as theyare close to Ghaziabad, which is the throes of economic boom. Since the ...

Brand was the most important factor that was affecting the consumer decision in case of durables followed by reference, mainly of friends and relatives.Brand image is the most important factor that marketers need to give ...

In the pilot study it was observed that most of the rural people need lot of clarification and casual discussions for retrieving the relevant information. Hence it was decided to have direct interview by using the unstructured ...

An attempt was made in the paper to understand the concept of rural tourism.The benefits of rural tourism and the linkage to development have also been touched upon in the paper.The unique challenges posed in marketing of ...

The study was confined to the vegetable growers of Chattisgarh, with the sample being concentrated around patches of vegetables growers in and around Raipur & Durg.The farmer profile indicated that the farmers have large ...

Haryali Kisaan Bazaar was opened on 16th july 2002 at Hardoi district of UP with stocks of 300 stock keeping units(SKUs), ranging from fertilizer to pesticides to farm implements to animal feed, which quickly rose to the ...

Though the primary objective of the study is to understand the attitude of farmers towards concept of ITC e-Choupal and its impact on rural India so, case study cum descriptive research design is most suitable.

In rural market, the influence of opinion leaders in decision making and purchasing the product is remarkable.An opinion leader is like a peer group leader in that, this person tends to lead the opinions of a group of ...

This case documents the efforts of the Bapuji Rural Enlightenment and Development Society (BREDS) in Varapukotturu mandal of Srikakulam district, Andhra Pradesh. BREDS is na NGO founded in 1983 and currently works in fouteen ...