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Browsing Conference on Marketing to Rural Consumers by Title

Browsing Conference on Marketing to Rural Consumers by Title

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  • Definitional Issues of Rural and Rural Market Environment 
    Bhave, Subhash W.; Markale, Amod (Indian Institute of Management Kozhikode, 2008-04-05)
  • Design and implementation of communication strategy in rural markets: A case of Tata Shaktee GC sheet brand 
    Sharma, Nikhil; Narula, Sapna A. (Indian Institute of Management Kozhikode, 2008-04-05)
    The study has been done in consultation with a rural consultancy firm MART.The case addresses the challenges faced in communication by the said brand in rural areas. The case also suggests strategies to differentiate the ...
  • Developing a market strategy for a leading agrochemical company:A case study on adoption of agrochemicals by the vegetable growers in Chattisgarh 
    Sahney, Sangeeta; Shrivastava, Archana (Indian Institute of Management Kozhikode, 2008-04-05)
    The study was confined to the vegetable growers of Chattisgarh, with the sample being concentrated around patches of vegetables growers in and around Raipur & Durg.The farmer profile indicated that the farmers have large ...
  • E-Learning a Potential Learning Solution for Rural India - A Critical Analysis 
    Mukherjee, Debarshi (Indian Institute of Management Kozhikode, 2008-04-05)
    The major focus of this initiative is to cater to the information needs of the people living in the villages. There are different people with different information needs. These portals provide a wide array of services ...
  • Empowering farmers through creation of rural hub: A case study on Haryali kisaan bazaar 
    Narang, Ritu; Singh, Smita (Indian Institute of Management Kozhikode, 2008-04-05)
    Haryali Kisaan Bazaar was opened on 16th july 2002 at Hardoi district of UP with stocks of 300 stock keeping units(SKUs), ranging from fertilizer to pesticides to farm implements to animal feed, which quickly rose to the ...
  • Executives representation of rural markets 
    Sridhar, G.; Debiprasad, Mishra; Vaswani, L.K. (Indian Institute of Management Kozhikode, 2008-04-05)
    This paper attempts to understand the representation of rurality in rural markets of executives of selected product categories. Initially in the paper, discussion revolves around the construct rurality in rural markets ...
  • Impact of ITC's e - Choupal on rural India-A case study 
    Garg, Bhavet; Mohita; Marwah, Sanjiv (Indian Institute of Management Kozhikode, 2008-04-05)
    Though the primary objective of the study is to understand the attitude of farmers towards concept of ITC e-Choupal and its impact on rural India so, case study cum descriptive research design is most suitable.
  • Influence of education on the use of informal referent groups as information source by consumers in rural markets 
    Sanal Kumar, Velayudhan (Indian Institute of Management Kozhikode, 2008-04-05)
    The information source used by consumers in rural markets is expected to differ from those of urban market with greater influence of informanl referent groups. This is examined for an innovation to avoid variations in prior ...
  • The influence of opinion leaders in rural markets 
    Zacharias, Siby; Salam, Afsal; Jose, M.C.; Kuruvila, Binu; Anand, Denny (Indian Institute of Management Kozhikode, 2008-04-05)
    In rural market, the influence of opinion leaders in decision making and purchasing the product is remarkable.An opinion leader is like a peer group leader in that, this person tends to lead the opinions of a group of ...
  • NATUReal's Growth Options: Rural or Urban Markets? 
    Nair, Satish K.; Chawla, Vijay (Indian Institute of Management Kozhikode, 2008-04-05)
    The case seeks to address issues in brand management with a specific focus on rural marketing and covers the concepts of brand elements, brand extentions, brand positioning strategies, corporates/umbrella branding versus ...
  • Organizing Local Markets in Vajrapukotturu Mandal 
    Arakal, Jeevan J. (Indian Institute of Management Kozhikode, 2008-04-05)
    This case documents the efforts of the Bapuji Rural Enlightenment and Development Society (BREDS) in Varapukotturu mandal of Srikakulam district, Andhra Pradesh. BREDS is na NGO founded in 1983 and currently works in fouteen ...
  • Processing of Product Communication: A Study of the Rural Audience 
    Parthasarathy, Venkatesh; Sinha, Piyush Kumar (Indian Institute of Management Kozhikode, 2008-04-05)
    The study has been conducted to understand source characteristics in terms of the effect of the endorser expertise (Pornpitakpan 2004).
  • Reinforcing Rural Retail Mix in festival seasons by Urban retailers 
    Ganakumar P., Baba (Indian Institute of Management Kozhikode, 2008-04-05)
    The research explores the decontextualization of place in sumulated experiences of rural festivals sponsored by urban retail stores. Primary data are collected from urban retailers and their rural customers based upon the ...
  • Retailer behaviour in Nuagaon block with respect to selected consumer non-durables 
    Kar, Pravat Surya; Das, Ipsita (Indian Institute of Management Kozhikode, 2008-04-05)
    Paper tries to confine the study to the retailer behaviour for consumer non-durables in a specific market.Low end cosmetics, chewing tobacco, writing pen, bathing and washing soaps, candies, batteries, branded biscuits,unbranded ...
  • Rural Brand Preference Determinants in India 
    Anand, Sandip; Krishna, Rajneesh (Indian Institute of Management Kozhikode, 2008-04-05)
    This study was done in two Indian states with the objective of exploring the dynamics of branding in rural India. The study was done through sample survey using structured questionnaire. the sample size for the study was 354.
  • Rural consumer's behaviour and decision making process for acquiring health care services (An empirical analysis with special reference to Uttar pradesh) 
    Sharma, Vinay; Seth, Piyush (Indian Institute of Management Kozhikode, 2008-04-05)
    This paper along with emphasizing on the urgency of health care needs of the 'Rural Poor' of Uttar Pradesh, the most populous state of India has expressed their willingness and wish for an improved health care system having ...
  • Rural India- Exploring potential consumer markets 
    Goswami, Rahul; Juneja, Ekta (Indian Institute of Management Kozhikode, 2008-04-05)
    There is a huge potential for MNC and National companies to tap the hitherto neglected processed food market in the rural India.With the expected growth of food sector and huge amount of foreign investment pumping into the ...
  • Rural Insurance Market: An Opportunity to Tap the Potential 
    Gupta, Santosh Kumar; Ranjan, Rajeev (Indian Institute of Management Kozhikode, 2008-04-05)
    India has been according the highest priority to the uplift of the poor and has, therefore, been introducing various schemes of financing the low-income groups for self-employment through financial institutions (MFIs), ...
  • Rural marketing - Understanding the consumer behaviour and decision process 
    Dhumal, Mandar Naresh; Tayade, Avishkar; Khandkar, Ankita (Indian Institute of Management Kozhikode, 2008-04-05)
    The importance of rural market at present competition is to capture market share and consumer loyalty.India is the land of villages. Rural consumer is different from urban consumer in terms of interests,priorities,attitudes, ...
  • Rural petroleum retail-Case of a major oil PSU 
    Aithal, Rajesh K (Indian Institute of Management Kozhikode, 2008-04-05)
    Villagers have to travel long distances before they can get petroleum products for their farming and transportation purposes.By opening the rural petroleum retail outlets the company was bringing assured petroleum products ...

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