Many countries in the world can be identified as brand like: Germany for Automobiles, Japan for Technologies, and South Africa for Racialism & Pakistan for Terrorism & so on. Now what to associate India with, is it a ...

Childhood and Adolescence are a highly volatile market and for the same reason is that which is most sustainable. They reach and outgrow these phases of life even before they know they are there. Spending on these age ...

Introduction of new product markets, plethora of product variants in terms of brands and subbrands,changing GATT/WTO regime, mass customization and privatization has caused breaknecking competition for the marketers of the ...

Extant research linked money attitudes with a variety of factors including political ideology, environmental attitudes, work performance, and compulsive buying. Our research extends existing body of knowledge by examining ...

The growing Indian population and increased energy demand has is leading to growing environmental pressure. Hence, there is a need to invent and secure energy technology options that can increase energy efficiency by ...

IT and related services played a major role for India’s current 9.2. GDP growth. Organized retailing in India is one more example for its open economy. The IT industries where able develop a demand for Indian talents all ...

This paper takes a look at the OTC drug marketing at a global level with special focus on US and Indian markets. The first section deals with changing consumer and his environment which is followed by a brief introduction ...

The Paper touches upon a sensitive issue of rising consumerism in children owing to the flood of new TV programming presents gleaming images of a consumer culture at odds with the realities of most Indian children. Advertisers ...