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Browsing Conference Proceedings by Author "Garg, Bhavet"

Browsing Conference Proceedings by Author "Garg, Bhavet"

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  • Garg, Bhavet (Indian Institute of Management Kozhikode, 2007-04-10)
    In this paper attempt has been made to study concept of Cause Related Marketing & Its impact on Corporate Brand Image & Sales through questionnaire cum interview schedules & from secondary data sources like website, Journals ...

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