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Browsing Conference Proceedings by Subject "Marketing"

Browsing Conference Proceedings by Subject "Marketing"

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  • 1-Table of Contents 
    IIMK (Indian Institute of Management Kozhikode, 2007-04-10)
  • Effect of Marketing on Society 
    Cherian, Christe; Dasgupta, Nilabhra; A G, Doreswamy (Indian Institute of Management Kozhikode, 2007-04-10)
  • Marketing & Society 
    Pappachan, Joemon (Indian Institute of Management Kozhikode, 2007-04-10)
  • Marketing – A Major Menace to Society 
    John, S. Franklin; Jeba, J. Kandaleena (Indian Institute of Management Kozhikode, 2007-04-10)
    Today we live in a World in which market triumphalism is seemingly the only game in society. Recent Years have seen a boom in the Marketing Industry. Since the 1980`s an increasing number of advertising, marketing and ...
  • New IPR (Intellectual Property Rights) Legislation and Regulations for Marketing Activity 
    Sople, V.V; Gattani, Jyoti (Indian Institute of Management Kozhikode, 2007-04-10)
    Consumers have traditionally called for government intervention, when the marketers fail to produce a socially desirable outcome. Governance is that broad field of economics, which concern the design of regulatory system ...

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