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Showing 10 out of a total of 95 results for collection: Conference Proceedings.
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Attitude towards Women: A study of two villages in the State of Uttare Pradesh
Shukla, Timira
(
Indian Institute of Management Kozhikode
,
2008-04-05
)
A Comparative Study on Buying Behaviour of Rural and Urban Consumer on Mobile Phone in Jamnagar District
Erda, Chirag V.
(
Indian Institute of Management Kozhikode
,
2008-04-05
)
BUZZ"- A spontaneous marketing tool in rural market for financial products
Bright A., Oliver
(
Indian Institute of Management Kozhikode
,
2008-04-05
)
1-Contents
IIMK
(
Indian Institute of Management Kozhikode
,
2008-04-05
)
Innovation as a Tool of Building Competitive Advantage at the Bottom of the Pyramid
Tripathi, Shiv Shankar
;
De, Sadhan K.
(
Indian Institute of Management Kozhikode
,
2007-04-10
)
Challenges in Creating Brand Equity for Products with Short PLC (Product Life Cycle)
Saxena, Prashant
;
Rammohan, Priya
(
Indian Institute of Management Kozhikode
,
2007-04-10
)
The Little Emperors of a Ubiquitous Kingdom Marketing and its Impact on Vulnerable Groups – Tweens
Neena Prasad
(
Indian Institute of Management Kozhikode
,
2007-04-10
)
The Making of Brand India
Gupta, Manish
;
Singh, P B
(
Indian Institute of Management Kozhikode
,
2007-04-10
)
Intend to Quit Behavior of Smokers
Abdul Waheed, K
;
Gondal, Rakul
(
Indian Institute of Management Kozhikode
,
2007-04-10
)
Marketing Warfare for an AIDS Free Society
Koshy, Moli P.
;
Joseph, Mary
(
Indian Institute of Management Kozhikode
,
2007-04-10
)
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Author
Anand, Sandip (2)
IIMK (2)
Kaur, Ravneet (2)
Manalel, James (2)
Zacharias, Siby (2)
A G, Doreswamy (1)
Abdul Waheed, K (1)
Abhishek (1)
Ahmed, Basir (1)
Anand, Akshay (1)
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Subject
Advertising (6)
Rural Marketing (6)
Cause Related Marketing (5)
Marketing (5)
Corporate Social Responsibility (3)
Economic Growth (3)
Kerala (3)
Social Marketing (3)
American Express (2)
Banking (2)
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Date Issued
2007 (84)
2008 (10)
2005 (1)
Has File(s)
Yes (95)