Are Consumer Perceptions of Brand affected by Materialism?

dc.contributor.author	Sahdev, Amit
dc.contributor.author	Gautama, Priyanka
dc.date.accessioned	2015-04-28T10:19:46Z
dc.date.available	2015-04-28T10:19:46Z
dc.date.issued	2007-04-10
dc.identifier.uri	http://hdl.handle.net/2259/580
dc.description	PART VI – CONSUMER MARKETS & MARKETING \|Pages 459-462	en_US
dc.language.iso	en	en_US
dc.publisher	Indian Institute of Management Kozhikode	en_US
dc.subject	Consumer Perceptions	en_US
dc.subject	Textile Industry	en_US
dc.title	Are Consumer Perceptions of Brand affected by Materialism?	en_US
dc.type	Other	en_US