Banking Channel Perceptions An Indian Youth perspective

Srivatsa, H.S; Srinivasan, R.

dc.contributor.author	Srivatsa, H.S
dc.contributor.author	Srinivasan, R.
dc.date.accessioned	2015-04-28T10:26:32Z
dc.date.available	2015-04-28T10:26:32Z
dc.date.issued	2007-04-10
dc.identifier.uri	http://hdl.handle.net/2259/583
dc.description	PART VI – CONSUMER MARKETS & MARKETING \|pages 513-527\|	en_US
dc.description.abstract	Retail banking has undergone rapid changes with the introduction of new technology based channels and its interesting to note how people have adapted to different ways of deriving their banking needs. This study uses psychographics to study the banking channel adaptation and the trends in the retail banking scenario in Karnataka, India. It has been found that people clearly want convenience and security in their choice of banking channels.	en_US
dc.language.iso	en	en_US
dc.publisher	Indian Institute of Management Kozhikode	en_US
dc.subject	Banking Channel	en_US
dc.subject	Retail Banking	en_US
dc.subject	Psychographics	en_US
dc.subject	Banking Channel Adaptation	en_US
dc.title	Banking Channel Perceptions An Indian Youth perspective	en_US
dc.type	Other	en_US