Cause Related Marketing

dc.contributor.author	Trivedi, Tapan
dc.contributor.author	Kaur, Ravneet
dc.date.accessioned	2015-04-28T10:49:06Z
dc.date.available	2015-04-28T10:49:06Z
dc.date.issued	2007-04-10
dc.identifier.uri	http://hdl.handle.net/2259/588
dc.description	PART III – SOCIAL, PUBLIC SERVICE & CAUSE RELATED MARKETING \|Pages 193-201\|	en_US
dc.language.iso	en	en_US
dc.publisher	Indian Institute of Management Kozhikode	en_US
dc.subject	Cause Related Marketing	en_US
dc.subject	Corporate Social Responsibility	en_US
dc.title	Cause Related Marketing	en_US
dc.type	Other	en_US