Cause related marketing: Tactic or Strategy?

dc.contributor.author	Sundar, S
dc.date.accessioned	2015-04-28T10:56:51Z
dc.date.available	2015-04-28T10:56:51Z
dc.date.issued	2007-04-10
dc.identifier.uri	http://hdl.handle.net/2259/591
dc.description	PART III – SOCIAL, PUBLIC SERVICE & CAUSE RELATED MARKETING \|Pages 207-214\|	en_US
dc.language.iso	en	en_US
dc.publisher	Indian Institute of Management Kozhikode	en_US
dc.subject	Cause Related Marketing	en_US
dc.subject	Corporate Philanthropy	en_US
dc.subject	Cause Related Marketing Strategy	en_US
dc.title	Cause related marketing: Tactic or Strategy?	en_US
dc.type	Other	en_US