The Dark Side of Relationship Marketing

dc.contributor.author	Ramkumar, D.
dc.contributor.author	Saravanan, S.
dc.date.accessioned	2015-04-28T11:41:53Z
dc.date.available	2015-04-28T11:41:53Z
dc.date.issued	2007-04-10
dc.identifier.uri	http://hdl.handle.net/2259/603
dc.description	PART VI – CONSUMER MARKETS & MARKETING \|Pages 453-457\|	en_US
dc.language.iso	en	en_US
dc.publisher	Indian Institute of Management Kozhikode	en_US
dc.subject	Relationship Marketing	en_US
dc.subject	Customer Relationship Marketing	en_US
dc.title	The Dark Side of Relationship Marketing	en_US
dc.type	Other	en_US