Showing items related by title, author, creator and subject.

• Strategic Advantage Through Successful Co- Branding 

  Panda, Tapan Kumar (Scholarly Article, 2001)

  Today’s market is suffering from a syndrome of sameness where all the products offered to the customers look very similar. This similarity is not only from the sameness in the physical brand element but also in the symbolic ...
• NATUReal's Growth Options: Rural or Urban Markets? 

  Nair, Satish K.; Chawla, Vijay (Indian Institute of Management Kozhikode, 2008-04-05)

  The case seeks to address issues in brand management with a specific focus on rural marketing and covers the concepts of brand elements, brand extentions, brand positioning strategies, corporates/umbrella branding versus ...
• Brand awareness and preference in rural markets 

  Patro, Sanjay; Varshney, Sanjeev (Indian Institute of Management Kozhikode, 2008-04-05)

  This study is to understand the relationship of brand awareness on perceived quality and its consequent impact on selection of the brand in a rural purchase situation. The relationship between top-of-mind recall and linking ...