The Making of Brand India

Abstract

Many countries in the world can be identified as brand like: Germany for Automobiles, Japan for Technologies, and South Africa for Racialism & Pakistan for Terrorism & so on. Now what to associate India with, is it a democratic alternative to China or a Fast growing free market economy or can be identified with the people with best brain or the birth place of great entrepreneurs like Tata’s Mittal’s, Murthy, Premji or the land of Red tapism, Snake charmers, mountains & rivers. Or India is like an onion which contains several layers, or like jingoism, we should keep murmuring “MERA BHARAT MAHAN”. So if India still viewed as a land of snake charmers Elephant & rope tricks? What about the phenomenal stride the country has made in the last 50-55 years? Over the years, we have also witnessed Brand India becoming increasingly distorted in the absence of efforts to manage and develop its associations. The only obvious way out is branding or rather Re- Branding India. On the other side Bra...