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Marketing – A Major Menace to Society

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dc.contributor.author John, S. Franklin
dc.contributor.author Jeba, J. Kandaleena
dc.date.accessioned 2015-04-30T06:15:40Z
dc.date.available 2015-04-30T06:15:40Z
dc.date.issued 2007-04-10
dc.identifier.uri http://hdl.handle.net/2259/638
dc.description.abstract Today we live in a World in which market triumphalism is seemingly the only game in society. Recent Years have seen a boom in the Marketing Industry. Since the 1980`s an increasing number of advertising, marketing and consulting agencies have emerged, providing psychological and anthropological insight into the behaviour and attitudes of children and adolescents. Marketers are thus exerting greater and greater influence over what children and adolescents eat (increasing amount of fast foods and sugar filled beverages), how they dress (with little regard for what is age – appropriate), and how they behave (increasingly restless and aggressive). They are being trained in these attitudes and behaviors by multibillion-dollar industry. They target the vulnerable consumer group with a steady stream of messages that emphasis selfindulgence, instant gratification and materialism. These attitudes are antithetical to what parents seek to teach their children and also antithetical to the att... en_US
dc.language.iso en en_US
dc.publisher Indian Institute of Management Kozhikode en_US
dc.subject Marketing en_US
dc.subject Marketing Menace en_US
dc.subject Marketing Impact en_US
dc.title Marketing – A Major Menace to Society en_US
dc.type Other en_US

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