Modern Blood Banking in India: A Study of Prathama Blood Centre

Singh, Abhinava S.; Das, Siddharth G.

dc.contributor.author	Singh, Abhinava S.
dc.contributor.author	Das, Siddharth G.
dc.date.accessioned	2015-04-30T06:21:08Z
dc.date.available	2015-04-30T06:21:08Z
dc.date.issued	2007-04-10
dc.identifier.uri	http://hdl.handle.net/2259/640
dc.description	PART V – HEALTH CARE & MARKETING \|Pages 347-362\|	en_US
dc.description.abstract	In this light, this paper is an attempt to highlight the current state of blood banking in the country with a focus on the operations of Prathama Blood Centre, India’s biggest & most modern blood bank. The objective of the study was to find out about peoples’ perceptions about the process of blood donation, blood banks and in particular Prathama Blood bank. To achieve the objective, we met the top management team at Prathama and few people who have worked with Prathama or other blood banks too. We also carried out an opinion survey of people in Ahmedabad & Gandhinagar besides a secondary research.	en_US
dc.language.iso	en	en_US
dc.publisher	Indian Institute of Management Kozhikode	en_US
dc.subject	Blood Banking	en_US
dc.subject	Blood Banking in India	en_US
dc.subject	Componentalisation	en_US
dc.subject	Societal Marketing	en_US
dc.subject	Prathama Blood Centre	en_US
dc.title	Modern Blood Banking in India: A Study of Prathama Blood Centre	en_US
dc.type	Other	en_US