Money Attitudes, Materialism, and Achievement Vanity: An Investigation of Young Chinese Consumers’ Perceptions

Abstract

Extant research linked money attitudes with a variety of factors including political ideology, environmental attitudes, work performance, and compulsive buying. Our research extends existing body of knowledge by examining the relationships among money attitudes, achievement vanity, and materialism. Data provided by young Chinese consumers was used to test the various relationships. Results indicate significant relationships between some of the money attitude dimensions as measured by the money attitude scale (MAS), achievement vanity, and materialism. The implications of these results to marketers and consumer protection advocates are discussed in the paper.