dc.contributor.author | Manalel, James | |
dc.contributor.author | M. C., Jose | |
dc.contributor.author | Zacharias, Siby | |
dc.date.accessioned | 2015-04-30T07:35:40Z | |
dc.date.available | 2015-04-30T07:35:40Z | |
dc.date.issued | 2007-04-10 | |
dc.identifier.uri | http://hdl.handle.net/2259/660 | |
dc.description | PART IV – ADVERTISING & SOCIETY |Pages 325-329| | en_US |
dc.language.iso | en | en_US |
dc.publisher | Indian Institute of Management Kozhikode | en_US |
dc.subject | Sales Promotions | en_US |
dc.subject | Sales Promotions in India | en_US |
dc.title | Sales Promotions – Good or Bad? | en_US |
dc.type | Other | en_US |