Social Responsibility and Ethics in Marketing

Abstract

This Paper explains the concept of Corporate Social Responsibility (CSR) and Ethics in Marketing and Identifies and Analyses the points such as 1) To what extent the academicians in the B-Schools are imparting to their budding marketing managers, the importance of Social responsibility and Ethics in their marketing subject or as a separate course. 2) How far the practicing marketing managers in India giving importance to the ethical aspects and 3) To what extent MNCs operating in the developing countries like India taking care of the ethical and social responsibility aspects while operating their business.