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Browsing Conference Proceedings by Title

Browsing Conference Proceedings by Title

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  • Global Haat 
    Roy, Anjali Gera (Indian Institute of Management Kozhikode, 2007-04-10)
  • Health Tourism in India Growth and Opportunities 
    Kaur, Jaspreet; Hari Sundar, G; Vaidya, Deepti; Bhargava, Sheela (Indian Institute of Management Kozhikode, 2007-04-10)
    People from many advanced countries, including the United Sates and Europe, see a benefit in traveling to developing third world countries, like India, Thailand, Philippines, South Africa, etc. while combining medical ...
  • Himachal Tourism : A Swot Analysis 
    Rishi, Saurabh; Giridhar, B.Sai (Indian Institute of Management Kozhikode, 2007-04-10)
    Himachal Pradesh is a land which is bestowed with natural grandeur at its best - picturesque locations, snow capped mountains, lush green valleys, a cool climate and hospitable people. It is indeed the very lap of nature. ...
  • ICT Adoption Propensity In The Hotel Industry : An Empirical Study 
    Hoontrakul, Pongsak; Sahadev, Sunil (Indian Institute of Management Kozhikode, 2007-04-10)
    The information and communication technologies are revolutionizing the hospitality sector over the years. This study looks at the propensity for adoption of ICT based facilities in the hotel industry. There is a large ...
  • Impact of Advertising on Children’s Health 
    Nawathe, Anand; Gawande, Rohan; Dethe, Sudhir (Indian Institute of Management Kozhikode, 2007-04-10)
    Advertising has become so integral part of our life & society that we cannot imagine any event, newspaper, magazine, TV serial, Cinema etc. without advertising. Advertising is a vital marketing tool as well as powerful ...
  • Impact of Quality on Ethics and Social Responsibility in Marketing, in Industries in Kerala in the present Indian Scenario 
    Kartha, N.R.U.K; Jagathy Raj, V.P. (Indian Institute of Management Kozhikode, 2007-04-10)
    The paper ‘Impact of Quality on Ethics and Social Responsibility in Marketing in Industries in Kerala in the present Indian scenario’ highlights the observations, based on a descriptive research carried out in five leading ...
  • The Impact of television advertising on child health and family spending - A Case Study 
    Katke, Kadambini (Indian Institute of Management Kozhikode, 2007-04-10)
    Evidence is mounting that marketing to children is harmful. Nearly every aspect of children’s lives has been adversely affected by recent trends in advertising and marketing. Research links advertising to increased violence, ...
  • IMPACT: Marketing on Society Vs Society on Marketing 
    Wadekar, Gaurav (Indian Institute of Management Kozhikode, 2007-04-10)
    This paper, titled “Impact: Marketing on Society Vs Society on Marketing”, shall attempt to shed light on this correlation between Marketing and Society.
  • Information Technology Improving Retail Marketing In Agriculture 
    Matani, A.G. (Indian Institute of Management Kozhikode, 2007-04-10)
    India is second largest producer of commodities such as fruits and vegetables. One of the key issues, which require research, is the method by which we can reduce the post harvest loss, which is quite substantial at present. ...
  • Innovation as a Tool of Building Competitive Advantage at the Bottom of the Pyramid 
    Tripathi, Shiv Shankar; De, Sadhan K. (Indian Institute of Management Kozhikode, 2007-04-10)
  • Intend to Quit Behavior of Smokers 
    Abdul Waheed, K; Gondal, Rakul (Indian Institute of Management Kozhikode, 2007-04-10)
  • The Little Emperors of a Ubiquitous Kingdom Marketing and its Impact on Vulnerable Groups – Tweens 
    Neena Prasad (Indian Institute of Management Kozhikode, 2007-04-10)
    India is a booming Economy. Indian Economic ,Political & Socio-Cultural Topography is evolving at very fast rate .It is huge market where people have a great choice. Life in India’s metros , cities ,towns-big & small & ...
  • The Making of Brand India 
    Gupta, Manish; Singh, P B (Indian Institute of Management Kozhikode, 2007-04-10)
    Many countries in the world can be identified as brand like: Germany for Automobiles, Japan for Technologies, and South Africa for Racialism & Pakistan for Terrorism & so on. Now what to associate India with, is it a ...
  • Marketing & Society 
    Pappachan, Joemon (Indian Institute of Management Kozhikode, 2007-04-10)
  • Marketing and its impact on vulnerable consumer groups like children, adolescents etc. 
    Khadir, Fezeena (Indian Institute of Management Kozhikode, 2007-04-10)
    Childhood and Adolescence are a highly volatile market and for the same reason is that which is most sustainable. They reach and outgrow these phases of life even before they know they are there. Spending on these age ...
  • Marketing of Condoms with reference to Hindustan Latex Ltd 
    George, Issac (Indian Institute of Management Kozhikode, 2007-04-10)
    Today, India is the 2nd most populous country in the world. In the early half of this century, India is poised to replace China as the most populous country in the world. Therefore, birth control and family planning measures ...
  • Marketing of Cooperative products: Challenges and Social benefits 
    Anbumani, K (Indian Institute of Management Kozhikode, 2007-04-10)
  • Marketing to Children –Issues & Remedies 
    Chaudhari, Chetan; Marathe, Milind (Indian Institute of Management Kozhikode, 2007-04-10)
    This paper is divided in to different sections. Section one introduces us to the theme of the paper as a whole. Part two tries to focus on growing children market & marketing to children. Part three talks about, adverse ...
  • Marketing Warfare for an AIDS Free Society 
    Koshy, Moli P.; Joseph, Mary (Indian Institute of Management Kozhikode, 2007-04-10)
  • Marketing – A Major Menace to Society 
    John, S. Franklin; Jeba, J. Kandaleena (Indian Institute of Management Kozhikode, 2007-04-10)
    Today we live in a World in which market triumphalism is seemingly the only game in society. Recent Years have seen a boom in the Marketing Industry. Since the 1980`s an increasing number of advertising, marketing and ...

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