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A study on the Impact of Cause Related Marketing on the Consumer’s Buying Behavior
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| dc.contributor.author | Saha, Swaralipi | |
| dc.date.accessioned | 2015-04-30T08:00:10Z | |
| dc.date.available | 2015-04-30T08:00:10Z | |
| dc.date.issued | 2007-04-10 | |
| dc.identifier.uri | http://hdl.handle.net/2259/670 | |
| dc.description | PART III – SOCIAL, PUBLIC SERVICE & CAUSE RELATED MARKETING |Pages 203-206| | en_US |
| dc.language.iso | en | en_US |
| dc.publisher | Indian Institute of Management Kozhikode | en_US |
| dc.subject | Cause Related Marketing | en_US |
| dc.subject | Impact of Cause Related Marketing | en_US |
| dc.subject | Consumer Buying Behavior | en_US |
| dc.subject | American Express | en_US |
| dc.title | A study on the Impact of Cause Related Marketing on the Consumer’s Buying Behavior | en_US |
| dc.type | Other | en_US |
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Conference Proceedings [95]
Proceedings of conferences held at IIMK