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Browsing Conference Proceedings by Title

Browsing Conference Proceedings by Title

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  • Malmarugan; Sankaran, H. (Indian Institute of Management Kozhikode, 2007-04-10)
    Referral marketing is being increasingly used in marketing of services, like education. As more and more foreign universities are wooing students of Indian origin to pursue courses offered by them, referral marketing may ...
  • Ganakumar P., Baba (Indian Institute of Management Kozhikode, 2008-04-05)
    The research explores the decontextualization of place in sumulated experiences of rural festivals sponsored by urban retail stores. Primary data are collected from urban retailers and their rural customers based upon the ...
  • Philip, Abey P. (Indian Institute of Management Kozhikode, 2007-04-10)
    This article extends cointegration methodology to validate the evidence of soundness of advertising and consumption pattern of India during the period of 1980-2006. Augmented Dickey-Fuller test, Philips- Peron Test, ...
  • Edward, Manoj; K A, Zakkariya (Indian Institute of Management Kozhikode, 2007-04-10)
    This paper explores the potential for social marketing application for community mobilization.For this purpose, Kudubhashree, a poverty eradication programme initiated by G